Graphic & Brand Designer,
Visual Artist, Art Director
Art Direction
& Design
Casa Ciclo
Mucho.
(Mercados Ancestrales)
Contra
Ola.la
Functionless
Capital Groove
The Surfing Cow
Drawings
Rojo Doodles
(Tattoos)
Botanicals
Edible Plants
About
Contact
Graphic & Brand Designer,
Visual Artist, Art Director
Art Direction
& Design
Casa Ciclo
Mucho.
(Mercados Ancestrales)
Contra
Ola.la
Functionless
Capital Groove
The Surfing Cow
Drawings
Rojo Doodles
(Tattoos)
Botanicals
Edible Plants
About
Contact
A project about reconnecting people with the food they eat. Through the lands it comes from, the cultures it carries, and most importantly, the people who produce it.
Since 2018, I worked closely with Mucho, a platform that brings producers and eaters together through seasonal markets, curated boxes, and storytelling. The challenge: evolve the brand into something bold, transparent, trustworthy, and deeply rooted in Colombia’s biodiversity and food traditions.
The refresh included identity updates, packaging design, a redesigned online store, and a modular content system for social and email marketing.
* Along the way, we launched Mercados Ancestrales, a digital marketplace by the World Food Program, that connects Indigenous and Afro-Colombian communities with urban customers. We focused on honoring ancestral knowledge through ethically produced food.
This work helped Mucho expand its message: food is it’s history, territory, and community. Our food is us.
www.comemucho.com
@muchocol
Brand Refresh, Art Direction, Social Media, Packaging, UX/UI, Product Strategy, Service Design, Photography, Project Management