Jimena Martinez



Graphic & Brand Designer,
Visual Artist, Art Director


Art Direction
& Design

Casa Ciclo
Mucho.
    (Mercados Ancestrales)
Contra
Ola.la
Functionless
Capital Groove
The Surfing Cow


Drawings
Rojo Doodles
 
    (Tattoos)
Botanicals
Edible Plants






About

Contact
LinkedIn

Contra

A personal exploration into what a non-alcoholic spirit could look like if it stopped trying to look like one.

Contra is bold, sharp, and full of attitude. 
Something you'd want to order just for the label.

Each flavor gets its own color universe.
Built through minimal type, saturated palettes, and punchy 3D visuals. The vibe is more futuristic cocktail bar than wellness aisle.

This project was a way to play with mood, tension, and flavor through design.



Art Direction, Brand Identity, Packaging
3D Composition
by Andres Salazar
3/10