Contra
A personal exploration into what a non-alcoholic spirit could look like if it stopped trying to look like one.
Contra is bold, sharp, and full of attitude.
Something you'd want to order just for the label.
Each flavor gets its own color universe.
Built through minimal type, saturated palettes, and punchy 3D visuals. The vibe is more futuristic cocktail bar than wellness aisle.
This project was a way to play with mood, tension, and flavor through design.
Art Direction, Brand Identity, Packaging
3D Composition by Andres Salazar