Jimena Martinez



Graphic & Brand Designer,
Visual Artist, Art Director


Art Direction
& Design
Casa Ciclo
Mucho.
    (Mercados Ancestrales)
Contra
Ola.la
Functionless
Capital Groove
The Surfing Cow


Drawings
Rojo Doodles 
    (Tattoos)
Botanicals
Edible Plants






About
Contact
LinkedIn

Casa Ciclo

An answer to a simple question: 
What if sustainable living felt both responsible and easy?

With my partners, we built a brand that keeps responsibility at the center, while making mindful living feel effortless.
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Creative Direction, Branding, Product Strategy, UX/UI, Visual Storytelling, Social Media, Online Experience, Co-Owner

Mucho.

A project about reconnecting people with the food they eat; through the lands it comes from, the cultures it carries, and most importantly, the people who produce it.
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Brand Refresh, Art Direction, Social Media, Packaging, UX/UI, Product Strategy, Service Design, Photography, Project Management



* Along the way, we also launched Mercados Ancestrales, a digital marketplace by the World Food Program.
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Contra

A personal exploration into what a non-alcoholic spirit could look like if it stopped trying to look like one.
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Art Direction, Brand Identity, Packaging

Ola.la

Ola.la brings together some of LA’s most talented Latinx chefs and cooks in an authentic celebration of Latin American food culture.
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Branding, Art Direction, Graphic Design, Social Media

Functionless

An interactive 3D-generation tool exploring how surreal household items can become when we imagine their form separated from their function. 
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Visual Identity, Experimental Design

Capital Groove

A DJ collective creating spaces for connection through music and culture in Bogotá.
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Visual Identity, Social Media, Merchandise Design

The Surfing Cow

Inspired by the surfing lifestyle of Panama’s beaches, The Surfing Cow needed a brand that felt fresh, fun, and approachable.
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Art Direction, Branding, Packaging