Functionless
An interactive 3D-generation tool exploring how surreal household items can become when we imagine their form separated from their function.
I developed the typography and color system, using expressive type and a bold yet neutral colors to keep the focus on the tool and its results. The type system is dynamic—built from three interchangeable fonts that create playful, unexpected combinations. This “variable” identity works as a visual homage to the project’s own intentionality: constantly shifting, experimental, and open-ended. The goal was to match the tool’s creative spirit with a look that feels both experimental and fun.
Clients: Andres Salazar & Wenyi Zhang
Thesis Project MFA Computer Arts
School of Visual Arts
Learn more about Functionless here
Visual Identity, Experimental Design