Graphic & Brand Designer,
Visual Artist, Art Director
Art Direction
& Design
Casa Ciclo
Mucho.
(Mercados Ancestrales)
Contra
Ola.la
Functionless
Capital Groove
The Surfing Cow
Drawings
Rojo Doodles
(Tattoos)
Botanicals
Edible Plants
About
Contact
Graphic & Brand Designer,
Visual Artist, Art Director
Art Direction
& Design
Casa Ciclo
Mucho.
(Mercados Ancestrales)
Contra
Ola.la
Functionless
Capital Groove
The Surfing Cow
Drawings
Rojo Doodles
(Tattoos)
Botanicals
Edible Plants
About
Contact
An interactive 3D-generation tool exploring how surreal household items can become when we imagine their form separated from their function.
I developed the typography and color system, using expressive type and a bold yet neutral palette to keep the focus on the tool and its results. The type system is dynamic, a mix of three interchangeable styles that create playful, unexpected combinations. The goal was to match the tool’s creative spirit with a look that feels both experimental and fun.
Clients: Andres Salzar & Wenyi Zhang
Thesis Project MFA Computer Arts
School of Visual Arts
Learn more about Functionless here
Visual Identity, Experimental Design