Jimena Martinez



Graphic & Brand Designer,
Visual Artist, Art Director


Art Direction
& Design

Casa Ciclo
Mucho.
    (Mercados Ancestrales)
Contra
Ola.la
Functionless
Capital Groove
The Surfing Cow


Drawings
Rojo Doodles
 
    (Tattoos)
Botanicals
Edible Plants






About

Contact
LinkedIn

Mercados Ancestrales

A digital marketplace that serves as a bridge between Indigenous and Afro-Colombian producers and urban communities, built on trust, respect, and ancestral knowledge.

The brand identity draws from earthy tones and organic shapes, grounding the visual system in tradition without nostalgia. Video, e-commerce design, and social media assets were crafted to feel authentic and human, highlighting the stories and communities behind the food.

Client: World Food Program



Creative Direction, Brand Identity, Video Production, Project Management, Visual Storytelling


2.1/10