Mercados Ancestrales
A digital marketplace that serves as a bridge between Indigenous and Afro-Colombian producers and urban communities, built on trust, respect, and ancestral knowledge.
The brand identity draws from earthy tones and organic shapes, grounding the visual system in tradition without nostalgia. Video, e-commerce design, and social media assets were crafted to feel authentic and human, highlighting the stories and communities behind the food.
Client: World Food Program
Creative Direction, Brand Identity, Video Production, Project Management, Visual Storytelling