Jimena
Martinez


Art Director, Graphic 
& Brand Designer


Art Direction
& Design

Butterfly Effect NEW
Contra

Mucho.
    Mercados Ancestrales
Casa Ciclo
Ola.la
Functionless
Capital Groove
The Surfing Cow


Drawings
& Experiments

Rojo Doodles
 
    Tattoos
Botanicals
Edible Plants


About
Contact
LinkedIn





Website designed + built 
by Jimena Martinez.

Butterfly Effect

Holiday cards for Butterfly Effect clients. 
The goal was to create designs that felt personal, brand-specific, and far from generic, while still maintaining a cohesive visual language across multiple brands.

I illustrated a series of custom Christmas cards for their clients including Dutch Barn, Pi Team, Square, Kolsquare, Formula E, Thrudark, Semrush, Concacaf, Myo Master, Wickes, YuLife and Xpeng.

Some cards featured hand-drawn portraits of each team, while others highlighted objects, products, or symbols representing each brand. All illustrations were created in my doodly line style, unified through consistent color and visual style.



Illustration, Art Direction, Digital/Print Design

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