The Surfing Cow
Inspired by the surfing lifestyle of Panama’s beaches, The Surfing Cow needed a brand that felt fresh, fun, and approachable.
My role as Art Director was to shape that personality from the ground up. I led the creative direction to capture a fresh, playful, and slightly unconventional tone, translating it into every visual detail. Bold, bright summer colors set the mood, hand-drawn illustrations added charm, and quirky-cool typography gave the brand its signature voice. The result is a cohesive identity that feels vibrant, welcoming, and impossible to ignore, perfectly matching the brand’s fun-loving spirit.
Art Direction, Branding, Packaging