Jimena Martinez



Graphic & Brand Designer,
Visual Artist, Art Director


Art Direction
& Design

Casa Ciclo
Mucho.
    (Mercados Ancestrales)
Contra
Ola.la
Functionless
Capital Groove
The Surfing Cow


Drawings
Rojo Doodles
 
    (Tattoos)
Botanicals
Edible Plants






About

Contact
LinkedIn

The Surfing Cow

Inspired by the surfing lifestyle of Panama’s beaches, The Surfing Cow needed a brand that felt fresh, fun, and approachable.

My role as Art Director was to shape that personality from the ground up. I led the creative direction to capture a fresh, playful, and slightly unconventional tone, translating it into every visual detail. Bold, bright summer colors set the mood, hand-drawn illustrations added charm, and quirky-cool typography gave the brand its signature voice. The result is a cohesive identity that feels vibrant, welcoming, and impossible to ignore, perfectly matching the brand’s fun-loving spirit.



Art Direction, Branding, Packaging

7/10